Let's start with the basics
Nothing complicated — just what to put in the logo and who we're talking to.
What is your role within the company?
So we know who we're briefing.
Business Owner
Team Member
Agency / Intermediary
Please enter the company name and select your role.
Brand foundation
This shapes the tone of everything we design.
What brand values or culture should the logo represent?
Emotions, principles, or characteristics you want it to communicate.
Do you have an existing brand identity?
Yes, established
Somewhat / outdated
Starting fresh
Why isn't it working, and is there anything we should keep or reference?
Upload existing brand materials
Logo files, guidelines, past designs (optional)
Files are picked here for reference — we'll follow up by email to collect the actual attachments.
Please tell us about your brand values.
Where it'll live
Helps us design something that holds up everywhere it's used.
Where will the logo be primarily used?
Select all that apply.
Website
Instagram / Facebook
Print Materials
Flyers
Packaging
Merchandise
Signage
Other
Do you already have a specific idea for your logo?
Any concepts, directions, or visuals already in mind — optional.
Please select at least one place the logo will be used.
Words & personality
The words in and around the mark matter too.
If your logo had a personality, how would you describe it?
Choose 3–5 adjectives that fit the style and mood you're after.
Modern
Minimal
Luxury
Playful
Bold
Elegant
Friendly
Professional
Edgy
Classic
Vibrant
Trustworthy
Please choose 3–5 adjectives.
Color & mark
Direction, not decisions — we'll bring options either way.
Do you have any color preferences?
Should we also create a black-and-white (monochrome) version?
Yes, please
Not needed
Are there any symbols, icons, or styles that represent your brand?
What type of logo do you prefer?
Wordmark
Lettermark
Emblem
Abstract Mark
Typography-Based
Not Sure
References & type
Optional — but real examples save us both time.
Are there any visual references related to your business?
Links to products, environments, or visuals that capture your brand's essence.
Upload reference images
Optional
We'll follow up by email to collect the actual files.
Do you have any font preferences or dislikes?
Specific fonts, or general styles — serif, sans-serif, bold, minimal.
Inspiration & dealbreakers
Last few before we get to contact info.
Please share 5–6 logo examples for inspiration
Links from Pinterest, Behance, Google, or wherever — these clarify your taste fast.
Upload logo examples
Optional
We'll follow up by email to collect the actual files.
Is there anything you dislike or want to avoid in the logo design?
Colors, styles, symbols, or design elements to steer clear of.
Something went wrong sending your answers — please try again, or email us directly.